Knockaround
Services:
eCommerce, Strategy, Website Redesign
Client:
Knockaround
Industry:
eCommerce
Date:
2025
We transformed Knockaround’s outdated Shopify theme into a modern, speed‑optimized storefront built on Shopify Online Store 2.0. The previous theme blocked access to newer Shopify features, created high dependency on developers, and suffered from legacy code that dragged down performance. By migrating to a lightweight, modular theme—removing excess scripts, streamlining app integrations, optimizing media formats, and leveraging native Shopify sections everywhere. We unlocked faster page loads, improved Core Web Vitals, and empowered non‑technical teams to manage content and product updates independently. The result is a scalable, high-performance eCommerce platform that aligns with their brand evolution and supports streamlined growth.
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Speed + Shopify 2.0 = Strong Site Health
We supercharged Knockaround’s site health by migrating it from an outdated Shopify 1.0 theme to the modern Online Store 2.0 framework. This upgrade unlocked more modular, code-free editing via sections, app blocks, and improved metafields—eliminating developer bottlenecks and reducing theme bloat. The result: lean, optimized code powered by Shopify’s Dawn-style architecture, dramatically better page loads, and enhanced Core Web Vitals. That speed translates directly into business value. Studies show just a one-second delay can slash conversions by ~7% or more and trigger high bounce rates. Our work delivered a fast, maintainable, and scalable platform that prioritizes knockaround’s growth, performance, and long-term flexibility.
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